About This Campaign
Fentanyl continues to infiltrate the drug supply, leading to the deaths of thousands of Americans every year. Many young adults are not familiar with the dangers and prevalence of fentanyl, a powerful and deadly opioid that can show up in illicit drugs and be used to make counterfeit prescription pills. To address this awareness and education gap among young adults, the Ad Council is launching a campaign to focus specifically on youth fentanyl awareness. PSAs are designed to educate young people on these risks and arm them with lifesaving information about recognizing and taking action in the event of an overdose. Share these PSAs to spread the word, and learn more about the campaign at RealDealOnFentanyl.com.
This section provides background information on the public service advertising campaign to raise awareness about fentanyl.
Campaign Fact Sheet
A one-page fact sheet that includes background information on the Ad Council's youth fentanyl awareness campaign.
Frequently Asked Questions
Find answers to frequently asked questions about the Ad Council's youth fentanyl awareness campaign.
Press Release
Read our press release for more information on the Ad Council's recent youth fentanyl awareness campaign launch.
Opioid Overdose Reversal Medications Infographic
In English
In Spanish
Contact
For more information, please reach out to Monica Hunter, Campaign Director, The Ad Council:
mhunter@adcouncil.org