Local Media Outreach

How to Get PSAs Placed

Tips from the Ad Council on how to engage local media relationships about the campaign and secure donated placements for fentanyl awareness PSAs.

Media Outreach Language

Recommended language to use when engaging local stations and media outlets about the campaign and explaining why the issue is so relevant in your local community. Can be used in emails, letters, or to inform phone calls.

Frequently Asked Questions

Find answers to frequently asked questions about the Ad Council youth fentanyl awareness campaign.

Customized Live Announcer Copy

Customize and share live-read radio scripts for opportunities with local radio stations. Use local statistics to make the scripts particularly compelling for stations and listeners.

How to Access PSAs

Instructions on how to download broadcast quality versions of the campaign PSAs.