Local Media Outreach
Learn how to promote the campaign with stations and media outlets in your local community.
How to Get PSAs Placed
Tips from the Ad Council on how to engage local media relationships about the campaign and secure donated placements for fentanyl awareness PSAs.
Media Outreach Language
Recommended language to use when engaging local stations and media outlets about the campaign and explaining why the issue is so relevant in your local community. Can be used in emails, letters, or to inform phone calls.
Frequently Asked Questions
Find answers to frequently asked questions about the Ad Council youth fentanyl awareness campaign.
Customized Live Announcer Copy
Customize and share live-read radio scripts for opportunities with local radio stations. Use local statistics to make the scripts particularly compelling for stations and listeners.
How to Access PSAs
Instructions on how to download broadcast quality versions of the campaign PSAs.